Our Story

Hi, I’m Misbah — founder, creative, and mama behind Made by Paatch.

I started this little brand while on maternity leave, in that blurry, beautiful space between feeding, napping, and dreaming up new ideas. I had just left a corporate job that didn’t light me up, and I knew I wanted to do things differently — to create something full of colour, imagination, and meaning.

Made by Paatch is where bold characters and creative stories come to life. Each product is designed to spark joy — whether it’s a playful cushion, a vibrant splash mat, or a fun gift that turns into a keepsake. I follow my instincts and my love of original design and childlike wonder.

Every piece is made with care, with families like mine in mind — people who want to surround their little ones with stories, colour, and things that feel good and last long.

Thanks for being here — I’m so excited to share this world with you.
– Misbah